White Rose Centre Essay Example for Free

White Rose Centre Essay When we are promoting our product and business while we are at the trade fair in White Rose we will put up posters around the White Rose building and also have members of our business to hand out pamphlets to people who are there. This is to make sure that the shoppers at White Rose are aware of our business as posters can be easily ignored if there are a lot of people about or even deliberately. White rose also has an indoor radio for the shoppers. We may ask them if they could tell the customers at White Rose about us being there and what we are selling. This will also be promoting the White Rose itself. The market size will be different from that at school because people come from all different locations in and around Leeds to shop at White Rose so we will not know who and where are customers are from. But in order to promote our product and business for the White Rose Centre we could put up posters in school and around where each of us live, like in shop windows, door to door leaflets and lampposts. The posters will tell people that we are at White Rose on a certain date and what we are going to be selling. We will tell our friends and families about the trade fair at White Rose, they will tell their friends and therefore many people will come to see what we are doing. Our time-scale for the promotion of the White Rose trade fair is getting limited. We have to make sure that all our products are made a week before the trade fair. If some are damaged we will have to make more. The leaflets, posters, lettering and the questionnaires are also to be ready a week before. It will take time to do all these but if every member in the group takes a few candles home to make as well as making some in class, then the product deadline can be easily met. The lettering is something that we have already produced from the last trade fair so these will not need doing. The leaflets might take some time to do, as they will have information about our product and business. The posters and questionnaires are to be simple. These can be done easily. The budget for our promotional activities wont cost us much as we are going to be printing the leaflets and posters at home. If it does cost us then we will budget for it to cost us no more than 10. Maybe at school it wont cost us anything but if we want eye-catching posters for the White Rose then we will have them made professionally, this will probably be expensive. We are also thinking about having an advert in the Batley News in the week we are going to be at the White Rose. But if the price is more than we have budgeted then we will have to forget about promoting our business and product in the newspaper. The main resources needed for the promotional activities for our business is access to loads of paper, a computer and printer. Most people in our group have access to all 3 at home so it will not be a problem when making the poster or leaflet. We will use the special offer promotion when we have come to the end of the trading season for our business but we will not use it before then, as this is another way of promoting our business. The promotional activities that we will use in our business, to promote our product as well as our business do have advantages that are good for our business but also disadvantages which we will need to work on. The advantages and disadvantages for our promotional activities are:In June last year after a lot of group discussions and possible constraints on products that we were going to make, we decided to make candles as our chosen products. We made our first prototypes in July. We had a long candle on a base with flowers round it, a tea light holder with a tea light and a diamond candle on a base as our prototypes. In September we started making our candles for our first trade fair which was at Granary Warf on the 14th December. We had about 10 weeks to make all the products and the lettering for the trade fair. During this period, we started getting customers wanting to buy our products. We did not want to sell them at the beginning but then we saw that many students from school may not be able to attend the Granary Warf trade fair. We decided to sell some of our candles but we did not tell many people about it, as we did not want to run out of stock for our first trade fair. Our first proper sales were at granary Warf, but we did not do well as we hoped. In order to sell our products off before Christmas we had a sale in school on Tuesday 17th December in the main hall at lunch. We did quite good and made about 40. We still had some stock left but on January 29th and 30th we had another sale in school. At all these sales we were promoting our business and telling customers where we will be selling next and when. After this we have our last trade fair, which is at the White Rose on Sunday 9th march. We want to do as well as possible and then hope to have a clearance sale at school to sell everything off, as we will then have stopped trading. To do well we are going to promote our product and business in school and the White Rose as much as we can, telling people where we are selling and when. We are also going to make our product to the best standard as we have 5 weeks to make them along with our promotion materials such as posters, pamphlets and leaflets and questionnaires for the stall. We are spending lesson time, which is 2 hours per week, lunch times and also taking our products home to make. The resources that are needed for our promotional campaign along with the materials for our products are people, skills, computers and printers, flowers, metal bases, glue gun and glue, long candles, tea light candles, tea light holders, cellophane, acetate, scissors, sellotape, double sided sticky tape, ribbon, iron nails, glitter, sequins, beads, ready made candles, paper and time. All these will help us make our product and also promote our business as fully as we can. Two examples of the materials that we are going to use as part of our promotional campaign are leaflets and handouts. The posters will be distributed around our school and the White Rose when we are there and the handouts will be given to as many people at the White Rose as we can. We need to make sure that our promotional materials follow the things below. If it doesnt then our promotion campaign will not be that successful.

The Fast Food Health Scam Essay -- Health, Nutrition

For decades the fast-food industry has supplied Americans with tasty, comforting food, quickly and for a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing health food products to fit their customer’s wants (Nielsen 450). Even the most common fast food chains, such as McDonalds and Subway started advertising â€Å"healthier† food items on their menus to continue appealing to the general public. In order to maintain significant market share of the industry, fast food companies must entice people of all ages and advertise alternative menu options, even if the nutrition content does not support the messaging. While fast food restaurants give the impression of offering healthy food, nutritionist studies show healthy alternatives are not as nutritious as advertised (Chandon 85). The reality is Fast Food companies hoax their costumers into believing the fast-food ad vertised is healthier but do not provide enough nutritional information for them to make educated decisions. The advertising technique of persuasion leads to false impressions of a product, much like the advertisement claims of selling healthy fast food. In â€Å"The Indictments Against Advertising† by Courtland L. Bovee and William F. Arens, both authors of business and contemporary advertising textbooks, briefly discuss advertising’s effect on the consumer. They also showcase business strategies, in this case the fast-food industry, persuading people to â€Å"want what they don’t need† (Bovee 358). With fast food marketing teams promoting healthy alternatives like apples instead of French fries or milk instead of soda, the companies are able to dupe the consumer into believing the... ... example, ordering a double quarter pounder with cheese and apple slices gives a false since of justification because they chose to forgo French fries (Chandon 302). Adding a marginally healthy substitute to an unhealthy entrà ©e should not be construed as a nutritional meal. Consumers also need to be aware of the adverse effects of adding high-fat high-sodium extras to their meals, such as cheese, mayonnaise, dressings, and special sauces. Instead if a person wants nutritional value within a fast-food meal they must diligently consider health content and portion size to avoid overeating and unwanted weight gain. Individuals need to take personal responsibility of their choices and not believe the false impressions of advertisers. Implementing nutritional knowledge not only while dinning in fast-food restaurants but into everyday life will lead to healthy longevity.

American Political System

The American political system is presidential type of system where the president is the head of state and head of government. There is the state government and the federal government; these two shares the sovereignty with the Supreme Court balancing their powers. The American system also has the two-party legislative and electoral system. The American political system is made up of three main branches which are the executive, the legislature and the judiciary. The executive branch is headed by the president and is independent of the legislature.The president is the commander in chief of the armed forces and exercise overall authority in the management of national affairs of the United States. The ideology of the incumbent President and the President's advisers largely determines the government's attitude in foreign affairs. The legislative power is vested in the two chambers of congress which is the senate and the House of Representatives while the judiciary comprises of the Supreme Court and the lower federal courts. The function of the judiciary is to interpret the United States Constitution and the federal laws and regulations.These include resolving disputes between the executive branch and the legislative branch. The American political system has always been dominated by two political parties, the Democratic Party and the Republican Party since the time of the American civil war. Other parties have existed but they have not been as dominant as these two. It is a usual view that the American political system is weak and disjointed. It is also a usual opinion that this was by deliberate design for the American founding fathers believed in limited government, and designed a system to ensure it.In a number of ways, it is certainly true that the American system is fragmented, if not necessarily weak. Many governmental functions that are performed by the national government as a matter of course in most countries are in the United States relegated to the states. In turn the states pass many of these functions on to local government. The standard form of identification carried by most people is a state driver's license, not a national identification card. Local police perform most law enforcement. They are not directly answerable, in a day-to-day administrative sense, to the national government or even the state government.Local government officials register marriages, property transactions, and much of the other fundamental administration of society. Basically the political system is made up of the federal government the state government and the local government; these include the state, the local, the county, and the town and village governments. (Bruce, 1997) Federal, state and local governments The federal entity created by the Constitution is the dominant feature of the American governmental system. Every person outside the capital is subject to at least three governing bodies: the federal government, a state and units of local governm ent.The local government includes counties, municipalities, and special districts. The federal government was created by the states, which as colonies were established separately and governed themselves independently of the others. Units of local government were created by the colonies to efficiently carry out various state functions. As the country expanded, it admitted new states modeled on the existing ones. State government States governments have the power to make law on all subjects that are not granted to the national government or denied to the states in the U.S. Constitution. These include education, family law, contract law, and most crimes. Unlike the national government, which only has those powers granted to it in the Constitution, a state government has intrinsic powers allowing it to act unless limited by a provision of the state or national constitution. Like the national government, state governments have three branches: executive, legislative, and judicial. The chi ef executive of a state is its popularly elected governor, who holds office for a four-year term (although in a few states the term is two years).Apart from for Nebraska, which has one-chamber legislature (known as a unicameral legislature), all states have a bicameral legislature, with the upper house usually called the Senate and the lower house called the House of Representatives, the House of Delegates or Assembly. In most states, senators serve four-year terms, and members of the lower house serve two-year terms. The constitutions of the various states differ in some details but generally follow a pattern similar to that of the federal Constitution, including a statement of the rights of the people and a plan for organizing the government.State constitutions are generally more detailed. (Bruce, 1997) Local government There are 87,000 local governments, including 3,034 counties, 19,498 municipalities, 16,500 townships, 13,500 school districts, and 35,000 other special districts which deal with issues like fire protection. To a greater extent than on the federal or state level, the local governments directly serve the needs of the people, providing everything from police and fire protection to sanitary codes, health regulations, education, public transportation, and housing. Nearly 30% of the people live in cities of 100,000 or more population.City governments are chartered by states, and their charters feature the objectives and powers of the municipal government. For most big cities, cooperation with both state and federal organizations is essential to meeting the needs of their residents. Types of city governments vary widely across the nation. However, almost all have some kind of central council, elected by the voters, and an executive officer, assisted by various departmental heads, to manage the city's affairs. There are three general types of city government: the mayor-council, the commission, and the council-manager.These are the pure forms; most c ities have developed a combination of two or three of them. (Bruce, 1997) Mayor- Council. This is the oldest form of city government in the United States and, until the beginning of the 20th century, was used by nearly all American cities. Its structure is similar to that of the state and national governments, with an elected mayor as chief of the executive branch and an elected council that represents the various neighborhoods forming the legislative branch. The mayor appoints heads of city departments and other officials with the approval of the council.He or she has the power of veto over the laws of the city and regularly is in charge of preparing the city's budget. The council passes city by laws that sets the tax rate on property, and apportions money among the various city departments for various developments that have been ratified by the council. Cities have grown and council seats have more often than not come to represent more than a single neighborhood. The Commission: T his combines both the legislative and executive functions in one group of officials, usually three and more in number, elected all around the city. Each official supervises the work of one or more city departments.One of the officials is named chairperson of the body and is often called the mayor, although his or her power is equivalent to that of the other commissioners. Council- Manager: The city manager is an answer to the increasing difficulty of metropolitan problems, which require management expertise not often possessed by elected public officials. The answer has been to entrust most of the executive powers, including law enforcement and provision of services, to a highly trained and experienced professional city manager. The person usually holding this office is a government employee sent to the council or city by the federal government.The city manager plan has been adopted by a large number of cities. Under this plan, a small, elected council makes the city laws and regula tions and sets policy, but hires a paid administrator, also called a city manager, to carry out its decisions. The manager draws up the city budget and supervises most of the departments. Usually, there is no set term; the manager serves as long as the council is satisfied with his or her work(Bruce, 1997) County government The county is a subdivision of the state, sometimes containing two or more townships and several villages.New York City is so large that it is divided into five separate sections, each a county in its own right In most U. S. counties, one town or city is designated as the county seat, and this is where the government offices are situated and where the board of commissioners or supervisors meets. The board collects taxes for state and local governments; borrows and appropriates money; fixes the salaries of county employees; supervises elections; builds and maintains highways and bridges; and administers national, state, and county welfare programs Town and village governmentThousands of municipal jurisdictions are too small to qualify as city governments. These are chartered as towns and villages and deal with such strictly local needs as paving and lighting the streets; ensuring a water supply; providing police and fire protection; waste management; and, in cooperation with the state and county, directly administering the local school system. The government is usually entrusted to an elected board or council, which may be known by a variety of names: town or village council, board of supervisors, board of commissioners.The board may have a chairperson or president who functions as chief executive officer, or there may be an elected mayor. Governmental employees may include a clerk, treasurer, police and fire officers, and health and welfare officers. One distinctive characteristic of local government is the town meeting. Once a year the registered voters of a town meet in open session to elect officers, debate local issues, and pass laws fo r operating the government. As a body, they decide on road construction and repair, construction of public buildings and facilities, tax rates, and the town budget.The town meeting, which has existed for more than three centuries in some places, is often cited as the purest form of direct democracy. (Bruce, 1997) Voting in America is by adult Suffrage which is nearly universal for citizens who are18 years of age and older. All 50 states, as well as the District of Columbia, contribute to the electoral vote for President. However, the District, and other U. S. holdings like Guam do not have states' representation in Congress. They do not have the right to choose any political representative outside their respective areas.Each commonwealth, territory, or district can only elect a non-voting delegate to serve in the House of Representatives. Voting rights are sometimes restricted as a result of felony conviction, but such laws vary widely by state. Election of the president is an indir ect suffrage: Voters vote for electors to vote for President. The voters who elect a president are usually called the Electoral College. A candidate may have the majority of votes but looses in the Electoral College, this candidate is deemed to have lost the elections to the candidate who wins more votes in the Electoral College.Finance In order to participate in winning elections, especially in Federal elections it requires large amounts of money. The money is usually used for television advertising. This money is always very hard to raise. Candidates raise their money by appealing to a mass base. Both the two major parties normally depend on wealthy donors and organizations. Traditionally the Democrats depend on contributions from organized labor while the Republicans rely on business donations. Democrats' business donations have surpassed those from labor organizations.This dependency on donors is contentious, and has led to laws limiting spending on political campaigns being ena cted. Opponents of campaign finance laws challenge campaign finance laws on the grounds that they attempt to evade the people's constitutionally-guaranteed rights. Even when laws are upheld, the complication of compliance with these laws requires careful and cautious drafting of legislation, leading to laws that are still fairly limited in scope. (Bruce, 1997) Voting There is the primary election.This is an election in which voters in a jurisdiction select candidates for an ensuing election. Primary elections are one means by which a political party nominates candidates for the following general election. â€Å"Primaries† are widespread in the United States where their beginning is traced to the progressive movement. The primary elections are conducted by the government on behalf of the parties. Elsewhere in the world, the nomination of candidates is usually the responsibility of the political party organizations themselves and does not involve the general public.Besides prim aries, other ways that parties may choose candidates include caucuses; conventions and nomination meetings. There are several types of primaries. These include the open, semi open, closed semi closed. There is also the blanket type. In the closed type voters vote in a party's primary only if they are registered members of that party. Independents cannot participate. In Semi-closed, as in closed primaries, registered party members can vote only in their own party's primary. Semi-closed systems, however, allow unaffiliated voters to participate as well.Depending on the state, independents either make their choice of party primary privately, inside the voting booth, or publicly, by registering with any party on Election Day. In an open style a registered voter may vote in any party primary regardless of his own party affiliation. When voters do not register with a party before the primary, it is called a pick-a-party primary because the voter can select which party's primary he or she wishes to vote in on Election Day. Because of the open nature of this system, a practice known as â€Å"raiding† may occur.â€Å"Raiding† consists of voters of one party crossing over and voting in the primary of another party, effectively allowing a party to help choose its opposition's candidate. The theory is that opposing party members vote for the weakest candidate of the opposite party in order to give their own party the advantage in the general election. In a Semi-open style each voter may vote in any single primary, but must publicly declare which primary she will vote in before entering the voting booth. Typically this declaration is accomplished by requesting a ballot.In many states with semi-open primaries, election officials record each voter's choice of party and provide the parties access to this information. In the blanket type the voters are allowed to vote for one candidate per office, regardless of party affiliation. The current Presidential primary election schedule is that it gives undue weight to the few states with early primaries, as those states often build momentum for leading candidates and rule out trailing candidates long before the rest of the country has even had a chance to weigh in, leaving the last states with virtually no actual input on the process.The counterargument to this criticism, however, is that, by subjecting candidates to the scrutiny of a few early states, the parties can â€Å"weed out† candidates who are unfit for office. (Bruce, 1997) Reference Bruce, E. J. (1997): Native American Political Systems and the Evolution of Democracy: Greenwood Press; Westport,

The Original Jurisdiction of the U.S. Supreme Court

While the vast majority of cases considered by the U.S. Supreme Court come to it in the form of an appeal to a decision by one of the lower federal or state appeals courts, a few but important categories of cases can be taken directly to the Supreme Court under its â€Å"original jurisdiction.† Original jurisdiction is the power of a court to hear and decide a case before it has been heard and decided by any lower court. In other words, it is a court’s power to hear and decide a case before any appellate review. The Fastest Track to the Supreme Court As originally defined in Article III, Section 2 of the U.S. Constitution, and now codified in federal law at 28 U.S.C.  § 1251. Section 1251(a), the Supreme Court has original jurisdiction over four categories of cases, meaning parties involved in these types of cases can take them directly to the Supreme Court, thus bypassing the usually lengthy appeals court process. In the Judiciary Act of 1789, Congress made the Supreme Courts original jurisdiction exclusive in suits between two or more states, between a state and a foreign government, and in suits against ambassadors and other public ministers. Today, it is assumed that the Supreme Courts jurisdiction over other types of suits involving the states was to be concurrent or shared, with the state courts. The categories of cases falling under the Supreme Court’s original jurisdiction are: Controversies between two or more states;All actions or proceedings to which ambassadors, other public ministers, consuls, or vice consuls of foreign states are parties;All controversies between the United States and a state; andAll actions or proceedings by a state against the citizens of another state or against aliens. In cases involving controversies between states, federal law gives the Supreme Court both original—and â€Å"exclusive†Ã¢â‚¬â€jurisdiction, meaning such cases may be heard only by the Supreme Court.   In its 1794 decision in the case of Chisholm v. Georgia, the Supreme Court stirred controversy when it ruled that Article III granted it original jurisdiction over suits against a state by a citizen of another state. Both Congress and the states immediately saw this as a threat to the sovereignty of the states and reacted by adopting the Eleventh Amendment, which states: â€Å"The Judicial power of the United States shall not be construed to extend to any suit in law or equity, commenced or prosecuted against one of the United States by Citizens of another State, or by Citizens or Subjects of any Foreign State.†Ã‚   Marbury v. Madison: An Early Test An important aspect of the Supreme Court’s original jurisdiction is that its Congress cannot expand its scope. This was established in the bizarre â€Å"Midnight Judges† incident, which led to the Court’s ruling in the landmark 1803 case of Marbury v. Madison. In February 1801, newly elected President, Thomas Jefferson — an Anti-Federalist — ordered his acting Secretary of State James Madison not to deliver commissions for appointments for 16 new federal judges who had been made by his Federalist Party predecessor, President John Adams. One of the snubbed appointees, William Marbury, filed a petition for a writ of mandamus directly in the Supreme Court, on the jurisdictional grounds that the Judiciary Act of 1789 stated that the Supreme Court shall have power to issue †¦ writs of mandamus ... to any courts appointed, or persons holding office, under the authority of the United States.† In its first use of its power of judicial review over acts of Congress, the Supreme Court ruled that by expanding the scope of the Court’s original jurisdiction to include cases involving presidential appointments to the federal courts, Congress had exceeded its constitutional authority.  Ã‚   Few, but Important Cases Of the three ways in which cases may reach the Supreme Court (appeals from lower courts, appeals from state supreme courts, and original jurisdiction), by far the fewest cases are considered under the Court’s original jurisdiction. On average, only two to three of the nearly 100 cases heard annually by the Supreme Court are considered under original jurisdiction. However, many are still important cases. Most original jurisdiction cases involve border or water rights disputes between two or more states, meaning they can only be resolved by the Supreme Court. For example, the now famous original jurisdiction case of Kansas v. Nebraska and Colorado involving the rights of the three states to use the waters of the Republican River was first placed on the Court’s docket in 1998 and was not decided until 2015.   Other major original jurisdiction might involve lawsuits filed by a state government against a citizen of another state. In the landmark 1966 case of South Carolina v. Katzenbach, for example, South Carolina challenged the constitutionality of the federal Voting Rights Act of 1965 by suing U.S. Attorney General Nicholas Katzenbach, a citizen of another state at the time. In its majority opinion written by revered Chief Justice Earl Warren, the Supreme Court rejected South Carolina’s challenge finding that the Voting Rights Act was a valid exercise of Congress power under the enforcement clause of the Fifteenth Amendment to the Constitution. Original Jurisdiction Cases and Special Masters’ The Supreme Court deals differently with cases considered under its original jurisdiction than those reaching it through its more traditional â€Å"appellate jurisdiction.† In original jurisdiction cases dealing with disputed interpretations of the law or the U.S. Constitution, the Court itself will usually hear traditional oral arguments by attorneys on the case. However, in cases dealing with disputed physical facts or actions, as often happens because they have not been heard by a trial court, the Supreme Court usually appoints a â€Å"special master† to the case. The special master—usually an attorney retained by the Court—conducts what amounts to a trial by gathering evidence, taking sworn testimony and making a ruling. The special master then submits a Special Master Report to the Supreme Court. The Supreme Court then considers the special master’s ruling in the same manner as a regular federal appeals court would, rather than conducting its own trial. Next, the Supreme Court decides whether to accept the special master’s report or to hear arguments over the disagreements with the special master’s report. Finally, the Supreme Court decides the case by voting in its traditional manner, along with written statements of concurrence and dissent. Original Jurisdiction Cases Can Take Years to Decide While most cases that reach the Supreme Court on appeal from lower courts are heard and ruled on within a year after being accepted, original jurisdiction cases assigned to a special master can take months, even years to settle. The special master must basically â€Å"start from scratch† in handling the case. Volumes of pre-existing briefs and legal pleadings by both parties must be read and considered by the master. The master may also need to hold hearings in which arguments by the lawyers, evidence, and witness testimony may be presented. This process results in thousands of pages of records and transcripts that must be compiled, prepared and weighed by the special master. For example, the original jurisdiction case of Kansas v. Nebraska and Colorado involving disputed rights to water from the Republican River was accepted by the Supreme Court in 1999. Four reports from two different special masters later, the Supreme Court finally ruled on the case 16 years later in 2015. Thankfully, the people of Kansas, Nebraska, and Colorado had other sources of water.